Interactive trade show displays are the way to go when you want to attract more attention to your booth. They are a great way to engage attendees and create lasting memories. Interactive booths are the best way to stand out from the crowd but they can also be expensive. That’s why it’s essential to keep your budget in mind.
They Attract Attention
Trade show attendees are innately curious about the products they encounter, and a unique exhibit can grab their attention. In addition to catching their attention, interactive exhibits often encourage them to interact with the brand and its products. Whether through games, product demonstrations or an opportunity to test the products hands-on, these activities make your booth feel more human and help attendees connect with your message more deeply. They also keep visitors on the floor longer and provide more opportunities for booth staff to engage with potential clients.
They Engage the Senses
The best interactive trade show displays allow visitors to experience the brand. Experts in the industry, like Infinity Exhibits, reiterated that this could be as simple as a touchscreen kiosk, double as traffic management for a busy sales team, or as elaborate as a virtual tour, catalog or company video. Touchscreen displays are also a great way to showcase your products and services in ways that attract attention, such as the eye-catching lights of a hologram or a 3D development model in action. In addition, a well-designed exhibit will make your customers feel valued, which is a key component to building trust.
They Help You Track Attendees
Interactive trade show displays are a great way to engage attendees and get them more engaged with your brand. These displays can include a variety of ways to interact with potential customers, including catalogs, company videos and virtual tours. Demos are another important interactive tool that can help you attract attendees. For example, if you’re unveiling new software that can improve productivity or an improved material for your product, having demos available is a great way to connect with potential buyers. In addition to attracting attendees, interactive exhibits can help you track your audience. For example, infinityexhibits.com/expo-displays and other expert sites for expo displays will recommend effective ways to track attendees and invite new ones.
They Build Relationships
If you want to build meaningful relationships with your prospective clients, attending a trade show is a great place. These events allow your staff to connect with interested prospects and help them understand why your business is their best solution. Interactive displays appeal to the senses and engage visitors in a hands-on way. They can be as simple as inviting them to test a product in a booth environment or as complex as hosting live demonstrations. Remember to keep your brand’s message clear and direct when designing an interactive exhibit. For instance, don’t create a display incorporating too many different products or services – this can confuse and overwhelm visitors. Instead, create an exhibit that builds your brand and boosts your ROI. Your exhibit should focus on your company’s values, vision and mission – not just the products or services you offer.
